ULTOMIRIS IS was a TV campaign developed for people living with gMG, featuring two tailored commercials created for primary audience groups. Through Craig and Rachel’s seamless movement across changing environments and seasons, the campaign visualized the continuous control ULTOMIRIS can bring to daily life, helping elevate national awareness of gMG while extending the campaign through a cohesive suite of photography across supporting brand materials.

CONTRIBUTION:
Art Direction, Design, Concept development