As part of the creative team, I helped bring YOU DESERVE ZERO to life for ULTOMIRIS, developing the campaign scenario, visual direction, and overall look and feel of the shoot.

Created for people living with NMOSD, a rare autoimmune disease with unpredictable relapses, the campaign was designed to raise expectations around treatment and encourage patients to advocate for a relapse-free life.

The final work portrayed patients in confident, expressive moments that celebrated who they are beyond their disease, reinforcing the idea of ZERO tradeoffs, ZERO compromises, and ZERO relapses with ULTOMIRIS.