Overview

The goal was to create a fitness shred guide for TV personality Harry Jowsey that felt fun, approachable, and full of personality. The visual direction leaned into a bold, playful aesthetic, using a vibrant pink and orange color palette, expressive typography, and energetic design elements.

Each page was thoughtfully designed with a focus on layout, spacing, and visual hierarchy to make the content easy to follow and engaging. From workout breakdowns to supporting information, the goal was to balance functionality with personality, creating a cohesive digital guide that felt less like a traditional fitness program and more like an extension of Harry's brand.