Shred Guide
This fitness guide was created for Ilya Fedorovich, CEO of Xeela Fitness, with a strong focus on brand alignment and visual clarity. The modern, refined look reinforces Xeela’s bold, performance-driven identity while keeping the content accessible and engaging. Leveraging both copywriting and graphic design expertise, the guide balances education and motivation through clear messaging, structured layouts, and purposeful visuals. The result is a cohesive resource that combines effective training, wellness education, and nourishing recipes into a polished, brand-driven experience.
CONTRIBUTION:
Design, Copywriting, Consulting