Brand Guide for Interplay Learning
imagery
Interplay Learning has a photographic style that is educational and personal. Images should reflect what it is like to live, work and learn Skilled Trades. Imagery should not look staged, but instead, authentic and engaging. Images with humans are encouraged and preferred.
VOICE
Friendly, approachable and businesslike. This is a voice that is relatable for technicians, their managers or the CEOs of companies: neither overly technical nor overly-casual, but somewhere in-between. The goal is to come across as an authority and subject matter expert who is here to help.
