THE TASK:

To design a brand book that outlines the visual and verbal identity of Interplay Learning, emphasizing a photographic style that is both educational and personal. Imagery is intended to authentically capture the experience of living, working, and learning in the Skilled Trades—favoring candid, engaging photos that feature real people over staged or overly polished visuals. The brand voice is friendly, approachable, and businesslike, striking a balance that resonates with technicians, managers, and CEOs alike. It positions Interplay Learning as a trusted expert and supportive partner in the industry.

/CLIENT

Interplay Learning

/CONTRIBUTION

Design, Art Direction

/TOOLKIT

Adobe Illustrator, InDesign